Varshets is a brand specializing in the production of dairy products using authentic traditional technology with high standards of quality.
The task was to create an identity that distinguishes the brand from the wide dairy market and to find a visual representation of the product’s quality.
The dairy market is saturated with brands, most of which use a common similar look lacking personality, style and concept. The aim was to create the sense of a reborn product of the past when most of the products were authentic and wore a specific aesthetics in their packaging. Inspired by the past, the lines of the packaging are clean and simple.
Client: Milky Foods